Head of KOL - Kraken Pro
Lead the development and execution of Kraken Pro’s global KOL (Key Opinion Leader) strategy, managing a regional BD team and scaling processes to identify, onboard, and manage hundreds of crypto influencers. Design compliant, high-impact campaigns that promote Kraken Pro’s trading products across spot, futures, margin, and prop trading, using data-driven analytics to measure ROI and optimize partnerships. Develop localized, creative strategies that leverage influencer networks to drive user acquisition and competitive differentiation in a regulated global environment.