Marketing Manager

Marylebone
3 weeks ago
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About the Company

Our client is striving to become the top provider of data-driven marketing and analytics in the Sports Betting and iGaming sectors. They leverage deep industry knowledge, proprietary technology, and expert media execution to deliver impactful results.

Specialising in cutting-edge acquisition and retention strategies across Meta, Programmatic, PPC, and alternative traffic channels, they excel in regulated, grey, and blackhat advertising methods, particularly for crypto casinos and sportsbooks.

What We Are Recruiting For

We are seeking a Marketing Manager with expertise in Meta Ads, Google Ads, and Programmatic DSPs to drive high-impact acquisition and retention campaigns in the iGaming and crypto casino space. The ideal candidate is data-driven, experienced in gambling ad strategies, and adept at navigating ad policy restrictions to maximise FTDs, CPA, ROAS, and LTV in high-growth and emerging markets.

What You Will Be Doing?

  • Plan, execute, and optimise performance marketing campaigns across Meta, Programmatic, and PPC.

  • Manage acquisition and retention strategies, driving FTD growth and reactivation efforts.

  • Maximise gambling ad approvals by implementing strategic advertising tactics.

  • Optimise Programmatic DSPs and traffic sources to enhance user acquisition.

  • A/B test creatives, landing pages, and messaging to improve campaign performance.

  • Develop audience segmentation strategies using first-party data and automation tools.

  • Collaborate with compliance teams to navigate advertising restrictions effectively.

  • Analyse and report on key campaign metrics, delivering actionable insights for continuous improvement.

    What You Will Bring To The Party?

  • 2+ years of experience in digital marketing, ideally in gambling, sportsbook, or crypto.

  • Strong expertise in Meta Ads & Programmatic DSPs.

  • Hands-on experience with Twitter (X), PPC, and alternative acquisition channels.

    What You Will Get In Return?

  • 25 days paid holiday per annum

  • Enrollment into pension scheme

  • Discretionary bonus

  • Hybrid working (3 days in the office)

  • Home office equipment

  • Learning and development budget

  • Regular team socials

  • Potential enrollment into EMI Scheme for employee share options

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