SEO Specialist (Western Markets) | BTCC
Location: London
Contract Type: Full-Time, Temp to Perm
Working Model: Start On Site - transition to Hybrid when perm
Languages: English (mandatory)
Industry: Cryptocurrency / Blockchain / Fintech
About BTCC
Founded in 2011, BTCC is one of the world’s longest-running cryptocurrency exchanges, delivering secure, transparent, and high-performance digital asset trading solutions. With a strong global presence, BTCC continues to expand across key international markets, including Europe and North America.
As part of our global growth strategy, we are seeking an experienced SEO Specialist to lead localisation and search optimisation efforts across Western markets, driving organic traffic, user acquisition, and brand visibility.
What You’ll Do
* Plan and execute localised SEO strategies targeting European and North American markets.
* Conduct in-depth keyword research aligned to regional search behaviours, user intent, and market trends.
* Optimise on-page content, metadata, and site structure to improve search rankings and organic visibility.
* Develop and implement localisation strategies tailored to Western user profiles and search habits.
* Build, manage, and expand high-quality backlink networks across key Western markets.
* Monitor SEO performance metrics, including traffic, rankings, and conversion impact, and provide actionable insights.
* Collaborate with content, product, and marketing teams to align SEO strategies with broader growth initiatives.
* Stay up to date with search engine algorithm changes and industry best practices, particularly within crypto and Web3.
What You Bring
* Minimum 2 years’ experience in SEO within the blockchain, cryptocurrency, or Web3 industry.
* Proven experience managing SEO strategies for Western markets (Europe and/or North America).
* Strong understanding of keyword research, on-page optimisation, and link-building strategies.
* Familiarity with SEO tools such as Google Search Console, Ahrefs, SEMrush, or equivalent.
* Analytical mindset with the ability to interpret data and optimise performance accordingly.
* Understanding of user behaviour and search intent across different regions.
* Strong attention to detail and ability to execute SEO initiatives independently.
* Ability to collaborate cross-functionally in a fast-paced, global environment.
Why BTCC?
At BTCC, you will play a key role in driving global user growth through organic channels. We offer:
* Competitive compensation package
* Exposure to global crypto and Web3 markets
* A collaborative, international working environment
* Opportunities to shape SEO strategy in high-growth regions
* Career progression within a rapidly scaling organisation
How to Apply
If you are passionate about SEO and excited to drive organic growth within the blockchain space, we would love to hear from you.
Submit your CV along with a brief overview of your SEO experience and relevant market exposure
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