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Cryptocurrency Business Development Specialist

Seven Stars Structured Solutions
London
3 days ago
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About the Role


We're seeking a Cryptocurrency Business Development Specialist to spearhead our outreach to Web3 investors. This role combines deep crypto-native knowledge with business development expertise to attract cryptocurrency investors to our litigation finance investment products.


You'll be the bridge between traditional finance and the Web3 world, educating crypto investors about the opportunities in litigation finance while building trust and driving conversions.


Key Responsibilities


Market Research & Strategy

  • Research Web3 investment landscapes and identify target investor profiles
  • Analyse DAOs, treasury managers, and DeFi investor communities
  • Develop targeted strategies for engaging crypto-native investors
  • Create targeted wealth manager lists for advisors of target investors


Investor Education & Engagement

  • Create compelling content explaining litigation finance to crypto audiences
  • Develop presentation materials highlighting investment security and compliance
  • Design clear investor onboarding processes
  • Host webinars and online information sessions


Lead Generation & Conversion

  • Implement wallet-based targeting and digital marketing campaigns
  • Manage multi-channel outreach including social media and influencer collaborations
  • Build and nurture relationships with potential investors, and their advisors
  • Track and optimize conversion across investment channels


Community Building

  • Maintain active presence on Discord, Twitter, LinkedIn, and crypto forums
  • Engage authentically with Web3 communities
  • Build credibility through transparent communication
  • Coordinate with legal and compliance teams


Compliance & Trust

  • Ensure rigorous KYC procedures are followed
  • Maintain strict adherence to regulatory requirements
  • Develop transparent communication strategies
  • Create comprehensive investor documentation



Expected Activity Levels

  • Daily: Active community engagement, lead follow-up, CRM updates
  • Weekly: Content creation, investor outreach campaigns, progress reporting
  • Monthly: Webinars/presentations, performance analysis, strategy refinement
  • Quarterly: Comprehensive business reviews and strategic planning



Key Deliverables


Content & Educational Materials

  • Investor pitch deck - Core presentation explaining litigation finance to crypto audiences
  • "Real World Staking" explainer content - Blog posts, infographics, videos breaking down the concept
  • Case studies - Examples of litigation finance returns and comparisons to DeFi yields
  • FAQ documents - Addressing common objections and questions from crypto investors
  • One-pagers - Quick investment summaries for different investor profiles


Marketing & Outreach Assets

  • Social media content calendar - Regular posts across Twitter, LinkedIn, Discord
  • Email nurture sequences - Automated follow-up campaigns for different investor stages
  • Webinar series - Monthly educational sessions with recordings and follow-up materials
  • Influencer collaboration briefs - Outreach proposals and talking points for crypto influencers
  • Community engagement reports - Sentiment analysis and key conversations from forums/Discord


Sales & Conversion Tools

  • Investor onboarding playbook - Step-by-step process from first contact to investment
  • Objection handling guide - Responses to common concerns (regulatory, security, liquidity)
  • Investment comparison tools - Calculators comparing litigation finance to other crypto yield opportunities
  • Demo/walkthrough materials - Guides showing the investment process

 

Reporting & Analytics

  • Weekly fundraising dashboard - Pipeline status, new leads, conversions, activities
  • Monthly performance report - Analysis of what's working and recommendations
  • Quarterly strategy review - Market insights, competitive analysis, strategic recommendations
  • CRM data integrity - Properly tagged and tracked leads with complete interaction history


Compliance & Trust Building

  • Investor information memorandum - Comprehensive disclosure document
  • Regulatory compliance checklist - Ensuring all communications meet requirements
  • Transparency reports - Regular updates on fund performance and portfolio composition
  • Due diligence package - All materials investors need to evaluate the opportunity



Required Skills & Experience


Essential:

  • Deep understanding of Web3 and cryptocurrency ecosystems
  • Proven business development or fundraising track record
  • Strong communication and presentation abilities
  • Knowledge of compliance and regulatory frameworks
  • Ability to explain complex financial concepts clearly


Desirable:

  • Active participation in crypto communities
  • Experience with DAOs or DeFi protocols
  • Background in financial services or fundraising
  • Understanding of litigation finance



What Makes You Successful

  • You're equally comfortable in Discord channels and boardrooms
  • You can translate between crypto-speak and traditional finance language
  • You're persistent but authentic in building relationships
  • You understand the importance of compliance without letting it slow you down
  • You're energized by educating sceptics and building trust



Reporting Structure


Reports to: Chief Commercial Officer, with Chief Strategy Officer providing support


Key Stakeholders: Marketing team, Chief Commercial Officer, Operations team, Legal counsel


Reporting Rhythm:

  • Daily activity tracking in CRM
  • Weekly fundraising reports
  • Monthly performance reviews
  • Quarterly strategic business reviews


About Seven Stars Structured Solutions


Seven Stars Structured Solutions Limited operates at the intersection of cryptocurrency and traditional finance, offering crypto investors access to litigation finance opportunities through USDC-denominated bonds.


Contact:

1 Charterhouse Mews

London

England

EC1M 6BB

www.7stars.legal


This role is critical to Seven Stars' mission of creating a new investment category. If you're excited about bridging Web3 and traditional finance while building something revolutionary, we want to hear from you.

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