Marketing Manager (DeFi)

About Cronos / Cronos Labs

Cronos (cronos.org) is a leading blockchain ecosystem that has partnered with Crypto.com and more than 500 application developers and contributors representing an addressable user base of more than a hundred million people around the world. Cronos' mission is to make it easy and safe for the next billion crypto users to adopt self-custody in Web3, with a focus on Decentralized Finance and Gaming.

The Cronos universe encompasses 3 chains: Cronos EVM, the leading Ethereum-compatible blockchain built on the Cosmos SDK; Cronos POS, a leading Cosmos chain for payments and NFTs; and Cronos zkEVM, a new high-performance layer 2 network secured by Ethereum.

Cronos ranks among the top 15 blockchain ecosystems, encompassing more than 6 billion dollars of user assets. Since inception, it has securely settled more than 150 million transactions. On Cronos, users pay transaction fees in $CRO, a blue-chip cryptocurrency.

Cronos Labs is a Web3 start-up accelerator focused on DeFi, GameFi, and the development of the Cronos ecosystem. Cronos Labs accelerates or incubates selected applications in order to make Cronos as useful as possible to its users.

About the Role

We are seeking a talented and experienced Product Marketing Manager specializing in DeFi to join our team. As a Product Marketing Manager, you will be responsible for developing and executing strategic marketing plans to enhance our brand presence, engage with our community, and drive adoption of our DeFi products and services. You will work closely with cross-functional teams, including product management, ecosystem partners and external vendors to ensure a comprehensive and cohesive approach to product marketing.

Responsibilities:

• Strategic Planning: Develop go-to-market plans for product launches, including messaging, positioning and channel distribution to drive product awareness, adoption, and revenue growth.
• Campaign management: Work with cross-functional teams, partners and vendors to develop and execute marketing campaigns, including content creation, digital marketing and events. Monitor, analyze, and report on the performance of marketing initiatives, developing best practices and cross-team sharing.
• Community / KOL Engagement: Build and maintain strong relationships with the community, including influencers, partners, and users through active engagement. Collate and analyze community feedback to provide valuable insights to the product team for roadmap updates and to develop targeted marketing campaigns based on this feedback.
• Content creation: Define target customer segments and develop targeted messaging and positioning for each segment. Create engaging and informative content for product features & promotional offers across various channels.
• Market Intelligence: Stay abreast of the latest market trends, technological advancements, and regulatory changes in the DeFi space. Use this information to identify industry opportunities and guide the strategic direction of marketing efforts.

Requirements:

• Bachelor's degree in marketing, business, or a related field (MBA preferred).
• Proven experience in developing go-to-market plans and executing marketing campaigns, preferably in defi / blockchain / crypto industry.
• Strong understanding of DeFi, its trends and customer behavior
• Excellent written and verbal communication skills.
• Results-driven mindset with a focus on achieving business objectives.