Crypto Sales Director

Some roles put you in the market.

This one puts you in the flow of where the market is going next.

Our client is a next-generation digital assets platform that’s becoming the go-to partner for institutions looking to scale their crypto trading, custody, and liquidity strategies. They’re expanding in London and are searching for a Crypto Sales Director who can help accelerate their European footprint.

This isn’t a backfill. It’s a growth hire — with a clear runway and serious commercial impact.

What makes this role different

Crypto is moving past its experimental phase.

Institutions want clarity, depth, reliability — someone who can translate both the tech and the opportunity.

That’s where you come in.

You’ll be selling a platform that institutions actually want:

fast, compliant, scalable, and engineered for real volume.

What you’ll be doing:

• Leading institutional sales across funds, trading firms, brokerages, and asset managers
• Owning end-to-end sales cycles that mix product expertise with strategic storytelling
• Opening new institutional channels across the UK and Europe
• Advising clients on liquidity, execution, custody, and market structure
• Working closely with product, liquidity, and leadership teams to shape direction and client strategy

What you bring:

• A proven track record selling to institutional crypto or digital asset clients
• Strong understanding of trading, liquidity, infrastructure, or regulated digital markets
• Credibility — the kind that comes from experience, not jargon
• Excellent relationship-building instincts and long-cycle sales discipline
• A hands-on approach: curious, commercially sharp, and energised by building something meaningful

Why this role matters now

London is re-emerging as one of the most important institutional crypto hubs globally.

With interest rising across hedge funds, asset managers, and traditional finance, this is the perfect moment to step into a senior role with real momentum behind it.

This is a chance to:

• Win high-value clients
• Influence a fast-moving product roadmap
• Build something with long-term impact
• Take ownership of a region that’s heating up fast

Curious?

If you’re an experienced institutional crypto seller in London and want a role with autonomy, influence, and plenty of upside — this is one worth exploring.